We work in 30+ tools daily.

We have two strategic partners: Twilio Segment customer data platform and Fullstory for behavioural analytics and activation. We also work with a number of other marketing technology and data tools: customer data platforms (mParticle, RudderStack, Hightouch), product analytics tools (Mixpanel, Amplitude, Heap), customer engagement tools (Braze, Iterable, Customer.io), mobile measurement platforms (AppsFlyer, Adjust, Branch) and the modern data stack (Snowflake, BigQuery, Databricks, dbt, Census, Hex). We also regularly integrate with other tools like Salesforce, Looker, Power BI, Sigma, Tableau, Klaviyo, Mailchimp, Google Analytics 4 and Google Tag Manager (client and server-side).

With our strategic partners, Twilio Segment and Fullstory, we work together to develop joint solutions for our clients and theirs. We also run joint marketing events and contribute to their product roadmaps. With our core partners we have regular touchpoints and shared Slack channels to ensure we always deliver a smooth experience for our joint customers.

Depending on your use cases & resourcing, a Segment implementation can last anywhere from 6 weeks to 4 months. We start by defining clear use cases, then we map this back to Twilio Segment features like Protocols for governance, Unify for identity resolution and predictive traits, Linked Audiences for complex warehouse-driven audiences, Engage for creating audiences and journeys and Segment's 450+ destinations to activate the data. Once we've done this, we develop an implementation plan and collaborate with your engineering team to deliver it. We audit the implementation to check everything is as expected and finally work with you to launch campaigns across a variety of destination tools. We're also increasingly integrating Twilio Segment with Twilio Flex to provide additional context in the contact centre or as a context layer for AI voice agents which integrate into your lifecycle marketing strategy.

Our Fullstory projects tend to fall into three buckets. Implementation: defining use cases, deploying the snippet, defining page properties and element properties, setting up masking and privacy features, integrating with your data layer and custom events then providing enablement sessions to help your team create their first reports and insights. Analytics and Insights: working with you to deliver an agreed backlog. Can include building dashboards, providing training or additional configuration. Activation: using Fullstory Anywhere Warehouse to feed attribution, lead scoring or fraud models in your data warehouse. Using Anywhere Activations to trigger personalised lifecycle campaigns or feed your CRM system. Or using the Fullstory MCP server to create bespoke AI agents with context on the full user journey.

This is no longer the either/or decision it once was. These days most large CDP implementations have a hybrid architecture, enriching the real time data stream with additional data from the data warehouse. Twilio Segment supports this through reverse ETL, the Segment data graph, Linked Audiences, Linked Events, Profile Sync and warehouse event destinations. At Metron Growth we've built many streaming, composable and hybrid CDPs so can help you decide on the best path for your use cases.

Profiles Sync for warehouse-native identity, Linked Audiences for SQL-defined segments and CustomerAI for predictive traits are all genuinely capable. Twilio Segment is also increasingly used as a source of context for AI agents.

Yes. This partner list covers the tools we work with most often. But we also regularly help our clients evaluate, implement, integrate with or audit other tools. If there's another tool you'd like help with please reach out.

This always starts with a mutual customer. We don't partner with tools we haven't worked with. Get in touch if we've crossed paths in the past and you'd like to partner.